Dr. Reddy’s launches first hair growth supplement ‘HAiROOTZ’

20 Jun 2015 Evaluate

Dr. Reddy’s Laboratories has launched ‘HAiROOTZ’, the first hair growth supplement to be marketed in India as over-the-counter (OTC) by the company. HAiROOTZ comes from the same branch of business that markets MINITOP, the No 1 dermatologist recommended brand in the country.

HAiROOTZ provides key nutrients needed for maintaining healthy hair. Stressful lifestyles often lead to hair greying and hair loss.  Its unique formula has grape seed extract containing potent antioxidants, which are 20 times greater than Vitamins E and C.

HAiROOTZ comes in innovative and consumer friendly packaging with several innovations offered for the first time to ensure consumer compliance. It will be available across all leading departmental, pharmacy stores and online retailers.

Dr. Reddy’s is an integrated global pharmaceutical company, committed to providing affordable and innovative medicines for healthier lives. Through its three businesses - Pharmaceutical Services and Active Ingredients, Global Generics and Proprietary Products - the company offers a portfolio of products and services including APIs, custom pharmaceutical services, generics, bio-similars, differentiated formulations and NCEs.


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