Moser Baer launches a nation-wide campaign to increase its sales manpower

23 Jun 2015 Evaluate

Moser Baer, one of the key players in the emerging LED lighting segment in India, has launched a nation-wide campaign to increase its sales manpower and stockists. This drive is in sync with the Government plans to save $2 billion in four years by cutting down on energy usage by 10,000 MW during peak hours by promoting LED lights and improving industrial energy efficiency.

Lighting accounts for more than 17% of the electricity consumption in the Indian market. With the gap in the electricity deficit burgeoning, the need for efficient lighting solutions like LED has increased. With the LED lighting market in India still in a niche stage and adoption of LED based bulb limited, hence the company sees opportunity in LED Lighting market which is projected to reach $2.2 billion by 2021.

Moser Baer India headquartered in New Delhi, is a leading global tech-manufacturing company. The company also emerged as the first to market the next-generation of storage formats like Blu-Ray discs in India.

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