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Prime Focus gains on digitizing video archive of The Associated Press

Prime Focus Ltd. | Business Support | Miscellaneous | BSE: 532748 | NSE: PFOCUS

23 Feb 2012 Evaluate

Prime Focus Technologies (PFT) is currently trading at Rs. 57.80, up by 0.30 points or 0.52% from its previous closing of Rs. 57.50 on the BSE.

The scrip opened at Rs. 59.60 and has touched a high and low of Rs. 59.60 and Rs. 57.80 respectively. So far 13,000 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 1 has touched a 52 week high of Rs. 78.40 on 25-Jul-2011 and a 52 week low of Rs. 33.00 on 19-Dec-2011.

Last one week high and low of the scrip stood at Rs. 61.95 and Rs. 57.25 respectively. The current market cap of the company is Rs. 802.00 crore.

The promoters holding in the company stood at 49.73% while Institutions and Non-Institutions held 10.72% and 39.55% respectively.

PFT is working with The Associated Press (AP) to digitize the latter’s video archive, making it available to a whole new audience across digital platforms. AP’s film and tape archive contains around 70,000 hours worth of footage, including more than 1.3 million global news and entertainment stories, in 16mm film and videotape, dating back to the beginning of the 20th Century.

The project is part of AP’s multimillion-dollar upgrade to its video business which will see AP switch its entire newsgathering, production and distribution systems to HD to continue to meet the technical, editorial and business needs of its customers in the digital age. The project will be driven by CLEAR, PFT’s award-winning content operations platform and supporting services.

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats.

Prime Focus Technologies is a global visual entertainment services group that provides creative and technical services to the film, broadcast, and advertising market. The group offers a genuine end-to-end solution from pre-production to final delivery including visual effects, 2D to 3D conversion, video and audio post production, equipment hire, multi-platform content operations solutions and digital distribution.

Prime Focus Share Price

332.30 4.40 (1.34%)

22-Apr-2026 16:01 View Price Chart

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Prime Focus gains on digitizing video archive of The Associated Press

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