Dr Reddy’s launches new visual identity and brand

02 Jul 2015 Evaluate

Dr Reddy’s Laboratories, the over $ 2-billion pharma major, will now drive its growth with the motto ‘Good Health Can’t wait’. It has launched its new visual identity and brand to guide its actions across the globe. The logo puts the patients at the centre of everything that Dr Reddy’s does.

The objective of the rebranding is to focus on a patient-centric approach, to meet new and emerging challenges they are facing. It will be executed in two stages. In the first phase, the corporate brand has transitioned to the new identity. Phase two will see the new identity transitioning on to the company’s product packaging.

Dr. Reddy’s is an integrated global pharmaceutical company, committed to providing affordable and innovative medicines for healthier lives. Through its three businesses - Pharmaceutical Services and Active Ingredients, Global Generics and Proprietary Products - the company offers a portfolio of products and services including APIs, custom pharmaceutical services, generics, bio-similars, differentiated formulations and NCEs.

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