Pantaloons Fashion & Retail has entered into a tie-up with Flipkart to retail its exclusive brands through the e-commerce channel. The partnership would combine the strengths of the two companies and boost sales by further leveraging the enormous potential of online retail.
With this partnership, Flipkart would now sell Pantaloons' brands including Akkriti, Rangmanch, Trishaa, Annabelle, Honey, Ajile, and Candies - New York. Pantaloons Exclusive Brands contribute to more than 60% of the overall business.
Pantaloons is India's fastest growing premium lifestyle apparel company. With innovative designs, concepts and products, the company brings the latest trends in fashion and clothing styles to the apparel market.
