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Emami forays into edible oils

24 Feb 2010 Evaluate

Emami Group, the Rs 2,500 crore diversified conglomerate, is working on plans to make its new ‘Healthy and Tasty’ brand of edible oils into a Rs 1,500 crore business by 2015. The brand, just launched in West Bengal, will be rolled out across the country over the next three months.

 

About 85-90% of the 14 million tonne per annum edible oils market is dominated by the unbranded segment, which Emami is targeting to tap. For this, it will launch low unit packs in price denominations of Rs 5 and Rs 10.

 

It aims to corner 10% market share and the top two spots in the edible oils market in India by 2015 and log in Rs 300 crore of business in the first year of launch itself. The group has roped in cricketer Mahendra Singh Dhoni and Bollywood actor Preity Zinta as brand ambassadors and would spend Rs 300 crore for marketing.

 

Emami plans to produce 2,000 tonne of edible oils per day from its unit at Haldia in West Bengal in a phased manner. Its current capacity is 1,000 tonne per day of palm oil and 600 tonne per day of soya oil. It will invest Rs 1,000 crore in setting up two refineries, one each in eastern and southern parts of the country.crackcrack

Emami Share Price

457.15 2.90 (0.64%)
08-May-2026 16:59 View Price Chart
Peers
Company Name CMP
Hindustan Unilever 2287.90
Godrej Consumer Prod 1042.50
Dabur India 487.60
Colgate Palmol. (I) 2196.75
P&G Hygiene 9930.50
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