Emami Group, the Rs 2,500 crore diversified conglomerate, is working on plans to make its new ‘Healthy and Tasty’ brand of edible oils into a Rs 1,500 crore business by 2015. The brand, just launched in
About 85-90% of the 14 million tonne per annum edible oils market is dominated by the unbranded segment, which Emami is targeting to tap. For this, it will launch low unit packs in price denominations of Rs 5 and Rs 10.
It aims to corner 10% market share and the top two spots in the edible oils market in India by 2015 and log in Rs 300 crore of business in the first year of launch itself. The group has roped in cricketer Mahendra Singh Dhoni and Bollywood actor Preity Zinta as brand ambassadors and would spend Rs 300 crore for marketing.
Emami plans to produce 2,000 tonne of edible oils per day from its unit at Haldia in
| Company Name | CMP |
|---|---|
| Hindustan Unilever | 2287.90 |
| Godrej Consumer Prod | 1042.50 |
| Dabur India | 487.60 |
| Colgate Palmol. (I) | 2196.75 |
| P&G Hygiene | 9930.50 |
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