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DB Corp launches Dainik Bhaskar’s new edition from Bhagalpur in Bihar

27 Jul 2015 Evaluate

DB Corp, India's largest print media company and home to flagship newspapers Dainik Bhaskar, Divya Bhaskar and Divya Marathi launched Dainik Bhaskar’s new edition from Bhagalpur in Bihar. With this launch, DB Corp reinforces its presences in Bihar - a region which is of high strategic importance for the company where Dainik Bhaskar has already established a very strong brand equity and a leadership position through the launch of its edition in Patna in January 2014. Dainik Bhaskar now publishes 6 newspapers with 39 editions in 14 states across India.

Over the next 20 days, Dainik Bhaskar is also set to launch two other main editions from Muzaffarpur and Gaya in August Beginning, with, in between launch of 7 district editions in Hajipur. Purnea, Biharsharif / Nalanda, Arrah, Chhapra, Samastipur and Darbhanga. This will complete Dainik Bhaskar's full foray in Bihar.

The Bhagalpur launch was implemented along a similar strategy as that of Patna driven by a well - strategized research and reader-centric survey that was also supported by an aggressive marketing and sales campaign which has once again proved its exceptional execution strength A region with formidable peers, the Bhagalpur launch success was led by Dainik Bhaskar's most differentiated content quality, its credibility and a highly un-biased approach as India's leading media conglomerate. Even in the presence of other formidable competitive news dailies, the people of Patna have whole heartedly embraced the publication's offerings with rave reviews of the product that has made very deep positive first impressions with new readers, all of which have contributed to another landmark launch success story.

DB Corp is the only media conglomerate that enjoys a leadership position in multiple states, in multiple languages and is a dominant player in its all major markets. The company’s other business interests also span the radio segment through the brand - MY FM - radio station with presence in 7 states and 17 cities and a strong online presence in internet portals.

D.B. Corp Share Price

214.40 4.30 (2.05%)
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Company Name CMP
D.B. Corp 214.40
Navneet Education 157.80
Jagran Prakashan 67.00
HT Media 23.96
Hindustan Media Vent 68.84
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