Hinduja Global Solutions (HSG) has been recognized as a ‘leader’ for Marketing Business Process Services (BPS) in the NelsonHall Vendor Evaluation and Assessment Tool (NEAT) report 2015. NelsonHall recognized HSG as a ‘Leader’ in the various market segments, which include Overall Marketing BPS, End-to-End Marketing BPS Support, Campaign Management Execution, and Digital Marketing Execution. This acknowledgement is a result of HGS’s ability to provide digital content management, social media marketing, price and promotion optimization, campaign and media management, physical marketing support, and loyalty program management.
End to end marketing is a key part of company’s vision of delivering a unified customer experience strategy across all customer engagement channels. The company excels in managing the entire customer lifecycle from acquiring new customers using creative campaign strategies and execution, to building brand loyalty, advocacy, optimizing revenue and preventing churn.
Hinduja Global Solutions, a part of the multi-billion dollar conglomerate ? Hinduja Group, excels in providing outsourcing solutions that include Back Office Processing, Contact Center services and customized ITES solutions to its global clientele comprising several Fortune 500 Companies.
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