Dabur India is extending its Most Trusted digestive brand Hajmola into the Ready-to-Drink beverage market with the launch of Hajmola Yoodley, a new range of drinks offering the uniqueness of ‘chatpata’ Indian flavors to the consumers. The new Hajmola Yoodley will be available in six different variants - Ajooba Aam Panna, Nimboora Shikanji, Guava No. 1, Jazbaati Jaljeera, Golmaal Golgappa & Kabhi Kala Kabhi Khatta. The ready-to-drink beverage will be available in a 250ml pack, priced at Rs 30. Hajmola Yoodley comes in very colorful and stimulating packaging.
A new 360-degree campaign, encompassing print, outdoor and digital, would soon be launched to communicate the new introduction. Dabur will undertake both above-the-line and below-the-line activities to promote the new brand. There would be a host of activities ranging from promotions in colleges and offices to aggressive in-market merchandising.
