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Essar Steel’s arm launches an online platform for selling steel and other related products

31 Jul 2015 Evaluate

In a bid to make its reach deeper and wider, Essar Hypermart, part of Essar Steel, has launched an online platform (www. ehypermart. in) for selling steel and other related products. Branded EHypermart (EHM), the online platform will target B2B segments. EHypermart is an extension of Essar Steel’s pioneering retail venture, Essar Hypermart to enable its customers to buy steel online. EHM has already registered over 3,000 online anchor customers. Currently, EHM is a web based market place and will soon launch a mobile app for the convenience of its customers.

In the first full year operations, EHM targets revenue of USD 100 million. It also targets 30% of sales of Essar Hypermart to be done through EHM. EHM has introduced nine products that include steel, steel products, material handling equipment, industrial paints, generators, cutting tools, steel furniture, TMT bars, angles & channels, and power cables.

Essar Steel India is one of India’s leading integrated steel producers with an annual production capability of 10 MTPA. The state-of-the-art facilities comprise iron ore beneficiation, Pellet making, iron making, steel making, and downstream facilities, including a cold rolling mill, a galvanizing  and pre-coated facility, a steel-processing facility, an extra-wide plate mill and  3 pipe mills with coating facilities.

Peers
Company Name CMP
Tata Steel 214.45
JSW Steel 1277.70
SAIL 184.80
Jindal Stainless 755.10
APL Apollo Tubes 1948.80
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