OnMobile Global has launched High-Definition (HD) Ringback Tones for 4G Voice (Voice over LTE) customers and a new application called Identity for Vodafone Spain. The company has helped Vodafone Spain leverage Ringback Tones to increase the awareness and adoption rate of Voice over LTE (VoLTE). Committed towards providing improved quality in both voice and calling experience, the company has encoded High-Definition Ringback Tones in AMR – WB (Adaptive Multi Rate - Wide Band) format. The company solution enables Vodafone’s Voice over LTE (VoLTE) service users to experience high audio quality, thereby improving consumer experience and stickiness.
The company’s Identity application provides the user with an attractive design and excellent user experience. With its unique features, Identity offers Vodafone Spain customers the possibility to personalize their Ringback Tones through a smartphone interface that allows easy identification of each audio track, plus an option to preview it before selection. Offered under a flat rate model, this application provides users the freedom to change songs assigned to their contacts as frequently as they wish, and the ability to choose their favorite music from an extensive catalog. In addition, users can customize their expression of identity by creating playlists with multiple songs.
OnMobile Global, headquartered in Bangalore, India, and with offices in all regions of the world, delivers millions of music plays daily to mobile customers worldwide. Based on current deployments, OnMobile has the potential to reach more than 1.1 billion mobile users across several geographies.
