RCom, Hungama in talks to ink digital service deal

14 Dec 2009 Evaluate

India’s second largest mobile phone company Reliance Communications Ltd and Bollywood entertainment portal Hungama Digital Media Entertainment Pvt. Ltd are in talks to sign a strategic agreement to create a digital delivery infrastructure that will allow users to download licensed audio and video content.

 

The piracy can be curbed by creating an infrastructure that offers convenience and value anywhere anytime. RCom’s telecommunications network currently spans 24,000 towns and 600,000 villages. RCom is attempting to leverage its network to offer full-version and fully licensed audio and video downloads. RCom users will be able to access content through Internet, mobile and IPTV (Internet protocol television) once the agreement is finalized.

 

If finalized, RCom will launch the service in two phases; the first phase will cover 20,000 towns. Hungama will manage operational capabilities of the service. The pricing, will be in three tiers: one-time downloads, limited subscriptions and unlimited rental models.

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