Emami is aiming to double its revenue from overseas within next five years. The growth would come from the company’s power brands and through acquisitions. The company will focus mainly in the Middle East countries, African markets and CIS countries.
Currently, the company garners 14% of its total revenue from overseas operations which it wants to increase upto 35% in the next five years. The company’s power brands like Fair and Handsome, BoroPlus and some recently-launched categories of Zandu will be contributing towards this growth.
Emami is significant ramp up in revenues from its international business this financial year. International business revenue of Emami has increased from Rs 137 crore in 2009-10 to Rs 221 crore in 2013-14.
