Shoppers Stop has entered into a strategic partnership with Bennett Coleman & Co (BCCL) to extend Femina, one of the latter's flagship brands, into the consumer products space. These products will be available in physical retail from September end. According to this unique 'co-create and co-own' partnership, BCCL will license 'Femina FLAUNT' to Shoppers Stop to design, develop and retail the brand exclusively across its stores in the core fashion categories - apparel, footwear, accessories and bags. FLAUNT is the retail identity developed by BCCL for Femina.
Shoppers Stop is engaged in the retailing business. It runs a chain of departmental stores with brands including Shopper’s Stop, Home Stop, Crossword, Cafes and Restaurants etc.
