Shoppers Stop enters into strategic partnership with BCCL

06 Aug 2015 Evaluate

Shoppers Stop has entered into a strategic partnership with Bennett Coleman & Co (BCCL) to extend Femina, one of the latter's flagship brands, into the consumer products space. These products will be available in physical retail from September end. According to this unique 'co-create and co-own' partnership, BCCL will license 'Femina FLAUNT' to Shoppers Stop to design, develop and retail the brand exclusively across its stores in the core fashion categories - apparel, footwear, accessories and bags. FLAUNT is the retail identity developed by BCCL for Femina.

Shoppers Stop is engaged in the retailing business. It runs a chain of departmental stores with brands including Shopper’s Stop, Home Stop, Crossword, Cafes and Restaurants etc.

Shoppers Stop Share Price

726.95 -2.25 (-0.31%)
03-Jun-2024 14:05 View Price Chart
Peers
Company Name CMP
Avenue Supermarts 4341.90
Trent 4685.00
Aditya Birla Fashion 292.10
Future Retail 2.31
Electronics Mart Ind 200.00
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