Shoppers Stop has entered into an exclusive strategic partnership with e-commerce firm Snapdeal to expedite its omni channel strategy. Under the deal, company will set up its department store on Snapdeal’s marketplace to get a pan India reach.
Customers making purchases on Shoppers Stop’s e-store on Snapdeal will be able to pick up the products or have them delivered from the nearest Shoppers Stop brick-and-mortar store. A pilot is being launched in the North, after which it will be extended nationwide within a year. With this strategic association with Snapdeal, company will be able to reach a larger population online
Shoppers Stop is engaged in the retailing business. It runs a chain of departmental stores with brands including Shopper’s Stop, Home Stop, Crossword, Cafes and Restaurants etc.
