Godrej Consumer Products to tap rural markets for household insecticides

24 Aug 2015 Evaluate

In a bid to grow its household insecticides business, Godrej Consumer Products is tapping rural markets and expecting up to 35 per cent of sales to come from there in the next two years.

In the first half of the year, the company clocked 14 per cent growth. The mosquito repellent brand Good Knight crossed Rs 1,500 crore sales last fiscal and the company is also looking to boost sales of other products like Hit too.

Godrej Consumer Products is a leader among India's Fast Moving Consumer Goods companies, with leading Household and Personal Care Products. Its brands include Good Knight, Cinthol, Godrej No. 1, Expert, Hit, Jet, Fairglow, Ezee, Protekt and Snuggy, among others, which are household names across the country.

Godrej Consumer Prod Share Price

1303.50 33.85 (2.67%)
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