In a bid to expand its international business, FMCG major Emami is planning to develop fifth ‘power brand’. This is part of the company’s initiative to raise the share of international business in the total turnover from the existing 15% to 32-35% in five years.
FMCG major has chosen three product segments; hair care, skin care and over-the-counter healthcare items for aggressive thrust in the global arena, where it is also looking at a market beyond the Indian Diaspora.
Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami’s Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.
| Company Name | CMP |
|---|---|
| Hindustan Unilever | 2241.10 |
| Godrej Consumer Prod | 1108.20 |
| Dabur India | 442.10 |
| Colgate Palmol. (I) | 2106.20 |
| P&G Hygiene | 10006.55 |
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