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Zee Entertainment Enterprises to launch new food channel

04 Sep 2015 Evaluate

Zee Entertainment Enterprises along with Living Entertainment has entered into food and lifestyle category by launching its new entertainment channel Living Foodz. This foodtainment channel specializes in exploring the evolving social status of food; moving out of the confines of the conventional kitchen into a world of entertainment and adventure with food. Having food at its core, Living Foodz will explore different perspectives towards food and the way it touches people - from lifestyle, travel, wellness to food infotainment and reality.

The channel will be available across all DTH providers like Dish TV, Tata Sky, Airtel, Videocon and all other leading cable networks in dual feed Hindi and English from September 11, 2015. Living Foodz will have 12-plus hours of original programming in the first week. Some of the prime time shows on Living Foodz include ‘Food Xpress: Rocky and Mayur’, ‘Chef on Wheels’, ‘Vickypedia’, ‘The Great Indian Rasoi’, ‘Pickle Nation’, ‘Good Food America’ and ‘Peggy’s Kitchen Cures’.

Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 120,000 hours of television content. With rights to more than 3,500 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library.

Zee Entertainment Share Price

81.06 0.85 (1.06%)
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