Prime Focus’ technology arm - Prime Focus Technologies (PFT), is looking at investing $30-40 million in product development over next 4-5 years. It intends to invest the money in product development as part of its endeavour to enhance and build on the enterprise software for virtualising the content supply chain.
Prime Focus is a global visual entertainment services group that provides creative and technical services to the film, broadcast, and advertising market. The group offers a genuine end-to-end solution from pre-production to final delivery including visual effects, 2D to 3D conversion, video and audio post production, equipment hire, multi-platform content operations solutions and digital distribution.
