FMCG firm Godrej Consumer Product (GCPL) has introduced shampoo and hair styling products within its premium brand BBLUNT using Eastman Drystar copolyester as their packaging material of choice. BBLUNT is India's premier hair salon and academy group, targeting high-end consumers.
Godrej and Eastman put their expertise together in the design and molding of innovative bottles, creating a fusion of ethnic and contemporary looks. The shampoo bottles have a glasslike look with a smooth body. Drystar is preferred because it imparts a glasslike finish without the flaws of pinch marks found with other plastics.
Godrej Consumer Products is a leader among India's Fast Moving Consumer Goods companies, with leading Household and Personal Care Products. Its brands include Good Knight, Cinthol, Godrej No. 1, Expert, Hit, Jet, Fairglow, Ezee, Protekt and Snuggy, among others, which are household names across the country.
