Tech Mahindra’s VAS subsidiary - CanvasM Technologies, has bagged Rural Marketing Award for its nomination of Saral Rozgar in the category of the best ‘Innovative Ideas for Rural Development’.
The objective of the Rural Marketing Award under the banner of World Brand Congress is to reward individuals and companies for achieving the standards within the rural market sector. The awards were judged by a panel of representatives from a cross section of specialist research organizations, editors, writers and consumers who are all experienced in the category subject areas.
Saral Rozgar is a first of its kind mobile VAS solution from CanvasM targeted at providing utility based services to bottom of the pyramid, the blue-collar job segment.
Tech Mahindra is a leading provider of solutions and services to the telecommunications industry with a majority stake owned by Mahindra & Mahindra, in partnership with British Telecommunications plc.
