Idea Cellular, one of the biggest cellular carrier of the country, is planning to launch fourth-generation (4G) services in 10 circles by June 2016. The company has already earmarked Rs 6,500 crore to roll out 2G, 3G and 4G sites.
To offer its 4G customers a range of services, it will launch Idea games, Idea music, Idea movies and more regional and localised content. It has also tied up with lots of start-ups for providing location-based applications and other services exclusively to its 4G users.
Idea Cellular, an AV Birla group company, provides Global System for Mobile communications (GSM)-based wireless service at the pan-India level, it is present in all 22 telecom circles.
