Future Group has entered into a marketing partnership with Patanjali Ayurved. This partnership will focus on growing the popularity and access for health-positive, ayurvedic FMCG products amongst millions of consumers in Bharat.
Patanjali Ayurved offers the entire range of FMCG products in food, staples, nutrition, hair care, skin care, dental care and toiletries that provide a far healthy alternative to similar products available in the market. Its focus on using the timeless and indigenous knowledge of herbs and medicines, coupled with technology-led, state-of-the-art processing facilities and offering these products at a great value for money, has helped Patanjali Ayurved become the country's fastest growing FMCG company.
The company will set up an office for storing the goods of Patanjali Ayurved in Haridwarto market and distribute these products in modem trade through all its food-led formats. The entire range of Patanjali products will be available across Big Bazaar and subsequently through its other chains such as KB's, Aadhaar and Nilgiris in over 245 cities and towns across India.
Future Retail (formerly known as Pantaloon Retail (India)) is India’s leading retail chain and part of Indian conglomerate Future Group. It operates retail space spread over more than 11 million square feet.
