Dabur India has reportedly taken its product launches to business schools to reach out to gen-next and attract talent. The company is aiming to engage the audience by explaining Dabur’s processes, right from market research for new products to finalising the campaign idea.
The objective behind the B-school initiative is to give the students a flavour of life at Dabur through live product launches. It is educative because students will get to experience in three hours the four pillars of marketing that they learn for six months in a classroom.
Dabur India is one of the largest FMCG Company in India. Building on a legacy of quality and experience of over 125 years, Dabur operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care & Foods.
| Company Name | CMP |
|---|---|
| Hindustan Unilever | 2200.75 |
| Godrej Consumer Prod | 1075.85 |
| Dabur India | 444.05 |
| Colgate-Palmolive(I) | 2043.55 |
| P&G Hygiene & Health | 8903.90 |
| View more.. | |
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