Manpasand Beverages has entered into tie up with ice cream & food retailing major player -- Havmor Ice Cream. With this tie up, the company’s flagship mango-based brand ‘Mango Sip’ and ‘Fruits Up’ brand will be made available at almost 210 food outlets of Havmor, spread across the Gujarat, Mumbai and Punjab.
Manpasand Beverages, backed by venture capital fund SAIF Partners, is a fruit drink manufacturing company which primarily produces mango-based drinks, mostly for the semi-urban and rural markets. Its most popular brands are ‘Mango Sip’ and ‘Fruits Up’.