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India becomes world's 7th most valued 'nation brand'

02 Nov 2015 Evaluate

India has become the world’s seventh most valued ‘nation brand ‘in 2015, moving up one position from 2014. There has been increase of 32 per cent in its brand value to $2.1 billion from that of $1.62 billion in 2014, as per report on world’s most valuable nation brands by global consultants Brand Finance. The surge of 32 per cent in India's 'nation brand value' is the highest among all the top-20 countries on the list. The report stated that India’s 'Incredible India' slogan has worked well.

As per the report, India is the only country among the Brics nations to have witnessed an increase in its brand value with others -- Brazil, Russia, China and South Africa - seeing a dip in their respective brand valuations. India is the second most valued among these emerging economies after China, followed by Brazil, Russia and South Africa.

On the global front, the US remains on the top position with a valuation of $19.7 billion, followed by China and Germany at the second and the third positions respectively. The UK is ranked 4th, Japan is at fifth position and France is sixth on the list. The US remains the world's most valuable nation brand. Its value comes in large part from the country's sheer economic scale. China has retained its second position despite a decline of one percent in its brand value to $6.3 billion.

Brand Finance has said that it measures the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism employed to value the world's largest companies. The nation brand valuation is based on five year forecasts of sales of all brands in each nation and follows a complex process. The Gross domestic product (GDP) is used as a proxy for total revenues.


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