Manpasand Beverages is reportedly planning to set up a new manufacturing plant at Ambala in Haryana. This new manufacturing facility in Ambala would focus on manufacturing the company’s existing range of products, such as flagship product ‘Mango Sip’, along with the newly launched ‘Fruits Up’ range of fruit drinks and carbonated fruit drinks, and Manpasand ORS. The new plant is being set up at a cost of Rs 153.30 crore and would start manufacturing by March 2016.
The company currently has two manufacturing facilities at Vadodara in Gujarat, and one each at Varanasi in Uttar Pradesh and Dehradun in Uttarakhand. The company is also planning to modernise its Vadodara and Varanasi facilities.
Manpasand Beverages, backed by venture capital fund SAIF Partners, is a fruit drink manufacturing company which primarily produces mango-based drinks, mostly for the semi-urban and rural markets. Its most popular brands are ‘Mango Sip’ and ‘Fruits Up’.