Piramal Enterprises’ Consumer Products Division has acquired the baby-care brand ‘Little’s’, which includes the entire product range across six categories. Launched in India in 1980, Little’s is present across a wide range of products including - baby feeding bottles, baby skin-care, baby grooming accessories, baby apparels and baby toys. The brand is currently available across 25,000 outlets in India and has been growing at a CAGR of 30% over the past few years.
Little’s has the potential to become a power brand, given the Piramal sales and marketing strengths. The brand will leverage the distribution network of the Consumer Products Division, which currently covers towns that have a population in excess of 1 lakh in India. The brand is available at chemists, cosmetics & kids stores, modern trade and e-commerce formats. Little’s brand is preferred by mothers of babies in the age group of 0-4 years.
Piramal Enterprises (PEL) is one of India’s large diversified companies, with a presence in Healthcare, Healthcare Information Management and Financial Services. PEL’s consolidated revenues were over $ 830 million in FY2015, with approx. 70% of revenues from outside India.
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