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Innovation in packaging may boost exports: Nirmala Sitharaman

09 Nov 2015 Evaluate

Minister of State for Commerce and Industry Nirmala Sitharaman has laid stress on innovation in packaging technology as a measure to boost exports. The Minister stated that packaging as a blend of art, aesthetics, science and technology and underlined the role played by the industry in economic development.

Sitharaman while speaking at the Annual Convocation of the Indian Institute of Packaging (IIP) in Mumbai has said the graduating students to form start-ups and innovate new packaging designs. She also said that 'Today is the age of start-ups. Groups of students can form start-ups, and with some support from government, can become entrepreneurs'. The minister added that the Centre attaches immense importance to innovation and Prime Minister Narendra Modi has already announced government support to provide a launch-pad for start-ups.
Further Sitharaman highlighted that Asia is the biggest market for packaging material with a 41% share as compared to 22 % of Europe and 21% of USA and the field offers immense opportunities for the students graduating from the Indian Institute of Packaging.

She further said that while packaging was essential for all products, the wastage of packaging material was a matter of grave environmental concern. She supported use of jute for packaging instead of man-made fibres wherever feasible. Further she pointed out that her ministry would consider positively the proposal to make Indian Institute of Packaging (IIP) an institute of national importance. She also said that the government was fully geared to meet the challenges through exports on account of slowdown in the global economy.

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