With an aim to increase its topline by fivefold, Britannia Industries is reportedly planning to expand its dairy products' business. The company intends to set up a standalone division for its fledgling milk product business. The new division will be in addition to the existing dairy unit, which accounts for less than 5 per cent of Britannia's sales.
Britannia, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.
