Tech Mahindra rises as its arm launches first-of-its-kind Mooditt Digital Store

Tech Mahindra is currently trading at Rs. 532.25, up by 15.60 points or 3.02% from its previous closing of Rs. 516.65 on the BSE.

The scrip opened at Rs. 519.70 and has touched a high and low of Rs. 533.00 and Rs. 519.70 respectively. So far 67,000 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 749.50 on 02-Feb-2015 and a 52 week low of Rs. 458.70 on 06-Jul-2015.

Last one week high and low of the scrip stood at Rs. 533.00 and Rs. 506.30 respectively. The current market cap of the company is Rs. 51,386.00 crore.

The promoters holding in the company stood at 36.65%, while Institutions and Non-Institutions held 49.08% and 14.27% respectively.

Mahindra Comviva, the mobility solutions arm of IT services major Tech Mahindra, has launched ‘first-of-its-kind’ Mooditt Digital Store. Mahindra Comviva has created this unique Digital Store that brings the entire ecosystem of content providers, application providers and distribution channels on a single platform and leverages multiple channels of content distribution like Web, APP, WAP, DTH, Radio, TV, IPTV, Text, and IVR for seamless distribution. Besides enabling a robust content sharing ecosystem, the Mooditt Digital Store adds value by bringing automated partner management and data analytics to the table, enabling seamless content flows to various participants of the ecosystem.

Through Mooditt Digital Store, content publishers will easily be able to publish their digital content, be it music, video, audio, text, images, eBooks etc. on a channel that would be directly open to application providers and distribution channels. Besides solving the problem of content discovery and distribution, the Digital Store will also take care of all the necessary intermediary activities like making commercial arrangements, content publishing and business operations.

Mahindra Comviva’s global content portfolio includes over 1,000,000 digital content spanning audio, video, games, e-books, etc. and partnership with more than 150 content providers across various regions. In Africa alone, the company has collaborated with over 70 content partners including local and international content providers/copyright bodies/ local artists and production houses in the region. Its global footprint spans 31 customers, who provide content-based services.