Zee Entertainment’s content vertical to foray into theatre production

23 Nov 2015 Evaluate

Zee Theatre, the new content vertical of Zee Entertainment Enterprises, has become the first Indian media and entertainment firm to foray into theatre production and will start rolling out plays from December 25, 2015. Zee Theatre will partner with renowned playwrights and theatre stalwarts to produce over 100 plays in the next three years.

Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 120,000 hours of television content. With rights to more than 3,500 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library.

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