ACC is planning to open a series of cement brick-making units in partnership with dealers and social organizations, to retain its retail rural market share and enhance focus on value-added products.
While ACC will provide the expertise and technical support, the joint venture partner, which gets to retain 80 per cent of the profit, would own and operate the units. Each plant calls for an investment of Rs 2-2.6 crore.
The brick units have to compulsorily source cement from ACC which has opened 19 brick units largely in the northern and eastern part of India. The company is also planning to set up another 26 brick units in seven months.
ACC is India’s foremost manufacturer of cement and ready mixed concrete with a countrywide network of factories and sales offices.