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Emami unveils new winter cream

15 Dec 2015 Evaluate

Emami has launched its new winter cream, called ‘Fair and Handsome Complete Winter Solution’. The new offering is a highly differentiated product for men’s winter skincare. It is aimed at those who have varying skincare needs during the winter.

Presently, the market does not offer any option suitable for the tough facial skin of men. This will be the segment this new winter cream will cater to.

Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami’s Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.

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