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HUL to foray into fruit-based beverages market

07 Feb 2011 Evaluate

Hindustan Unilever will soon launch its first fruit-based drink under the Kissan brand to cash in on the increasingly health-conscious mindset of the Indian consumer. The entry of the country's largest consumer products firm will potentially shake up the fast-growing 1,500-crore fruit-based beverages market, currently dominated by Dabur, Parle Agro, PepsiCo and Coca-Cola. Hindustan Unilever will launch fruit-based drinks in tetrapaks under the Kissan brand name. Its parent Unilever has fruit-based beverages only in a few markets, including Brazil. 

The 1,500 fruit-based beverages market in India is divided into three segments - fruit drinks, nectar and 100% juice - and is getting increasingly competitive. Parle Agro's Frooti, Coca-Cola's Maaza and PepsiCo's Slice are the three major brands in the fruit drinks space, which is the largest chunk of the fruit-based beverages category. In the nectar and 100% juice space, Dabur's Real brand controls half the market, while Pepsi's Tropicana has over 30% share.crackcrack

Hindustan Unilever Share Price

2365.75 -2.95 (-0.12%)
23-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
Hindustan Unilever 2365.75
Godrej Consumer Prod 1142.45
Dabur India 460.15
Colgate Palmol. (I) 2150.45
P&G Hygiene 10425.80
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