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Emami ropes in Sania Mirza as a celebrity endorser for Kesh King

21 Dec 2015 Evaluate

Emami has roped in Tennis player -- Sania Mirza as a celebrity endorser for Kesh King. Sania will be endorsing the hair oil and shampoo variants of Kesh King. So far, Kesh King had brand ambassadors like Juhi Chawla and Shruti Haasan (for the southern markets).

Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami’s Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.

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