Godrej's Kiwi brand licence terminated

25 Mar 2011 Evaluate

US consumer products major Sara Lee has terminated the licence of Godrej Consumer Products subsidiary Godrej Household Products (GHPL) to sell Kiwi shoe care and Kiwi Kleen brands in India and Sri Lanka, respectively. The move comes following the sale of Kiwi, including shoe care accessories Bama International and Kiwi Kleen, by Sara Lee globally to household products major S C Johnson earlier this year. S C Johnson will acquire the Kiwi portfolio for $348 million (or Rs 1,566 crore).

In India, Sara Lee will pay GHPL Rs 177 crore for the termination, which is effective April 3. The transaction will be reflected as a one-time profit in GCPL's books in the first quarter of 2011-2012. At the start of the current financial year, GCPL had sold air freshener Ambipur to Procter & Gamble (P&G) for Rs 40 crore. This followed Ambipur's sale globally to P&G by Sara Lee. Brylcreem, another Sara Lee brand, the licence of which is held by the Godrej Group, has also been sold to Unilever globally, but the brand is yet to be withdrawn by GCPL in India.

In India, GCPL had acquired Sara Lee's 51 per cent stake in the joint venture Godrej Sara Lee in May 2010. This was for a consideration of Rs 1,050 crore .Sara Lee brands contributed less than 10 per cent to the joint venture's turnover. The bulk came from brands controlled by the company, such as Good Knight and Hit.crackcrack

Godrej Consumer Prod Share Price

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Company Name CMP
Hindustan Unilever 2339.00
Godrej Consumer Prod 1135.80
Dabur India 509.80
Colgate Palmol. (I) 2164.75
P&G Hygiene 12583.80
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