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Idea Cellular spurts on entering into partnership with Eros International

06 Jan 2016 Evaluate

Idea Cellular is currently trading at Rs. 135.75, up by 0.20 points or 0.15% from its previous closing of Rs. 135.55 on the BSE.

The scrip opened at Rs. 135.00 and has touched a high and low of Rs. 137.85 and Rs. 135.00 respectively. So far 89474 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 203.90 on 17-Apr-2015 and a 52 week low of Rs. 124.35 on 22-Dec-2015.

Last one week high and low of the scrip stood at Rs. 144.75 and Rs. 134.90 respectively. The current market cap of the company is Rs. 48820.88 crore.

The promoters holding in the company stood at 42.25% while Institutions and Non-Institutions held 29.18 % and 28.58 % respectively.

Idea Cellular, one of the biggest cellular carrier of the country, has entered into partnership with Eros International for the digital content distribution for over-the-top distribution service ErosNow on latter's 4G networks. The strategic partnership offers IDEA’s 4G subscribers access to ErosNow’s premium bundled services including movies, music, TV content, ErosNow originals and much more.

Idea currently has over 170 million mobile subscribers throughout India and has recently announced the launch of 4G services across five southern states of India, with plans to expand to 750 towns in 10 service areas, by June 2016. The association with ErosNow, will allows the telecom company’s 4G customers in these markets to enjoy rich premium content from a wide library of movies, originals and short form videos, at a monthly subscription price of just Rs. 49. The company is also offering a special subscription package at Rs 29 per month for its new 4G customers until March 31, 2016.

Vodafone Idea Share Price

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