Dabur is planning to launch in India by September this year personal care brands of Turkey’s Hobi Kozmetik, which it had acquired last year. It is planning to launch some products from the Hobi portfolio in India. The products would initially be introduced in modern trade outlets only. Hobi Kozmetik sells a range of hair care and skin care products under 'Hobby' and 'New Era' brands across 35 countries, including the Middle East and North Africa. The 'Hobby' range to be introduced in India, includes body wash, shampoos and soaps among others and will be positioned at the premium end of the market but did not provide the exact price range. These products will be imported from Hobi Kozmetik's plants located in Turkey.
Last year, Dabur India made its first overseas acquisition by buying out Hobi Kozmetik Group for USD 69 million (about Rs 324 crore) to strengthen its presence in the Middle East and North Africa. With Hobby coming in, Dabur will have a bigger play in the personal care market, giving multiple choices to the consumers. Through 'Hobby' the firm is also entering into the new categories like body wash. Besides, Dabur is also looking at introducing its other skin care brand 'New Era' from the Hobi portfolio.
Company Name | CMP |
---|---|
Hindustan Unilever | 2602.90 |
Godrej Consumer Prod | 1427.35 |
Dabur India | 600.40 |
Colgate Palmol. (I) | 2959.95 |
Galaxy Surfactants | 2534.00 |
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