Manpasand Beverages has entered into a tie up with METRO Cash & Carry -- a German wholesale retail and trading major. With this tie up, the company’s flagship mango-based brand ‘Mango Sip’ and recently launched ‘Fruits Up’ will be available in all of METRO’s various outlets across India. Fruits Up brand, consists of a range of carbonated fruit drinks and premium fruit drinks in different flavours, primarily targeted at urban markets.
Manpasand Beverages, backed by venture capital fund SAIF Partners, is a fruit drink manufacturing company which primarily produces mango-based drinks, mostly for the semi-urban and rural markets. Its most popular brands are ‘Mango Sip’ and ‘Fruits Up’.
