Blue Star launches a wide array of highly energy-efficient airconditioners

25 Jan 2016

Blue Star has launched a stylish range of airconditioners comprising a wide array of highly energy-efficient as well as eco-friendly split airconditioners for the residential and commercial segments. The company’s new line-up of room airconditioners consists of over 135 models. This stellar range of airconditioners is in line with the new energy standards prescribed by the Bureau of Energy Efficiency (BEE).  Blue Star is amongst the first companies to comply with BEE's voluntary labelling programme for inverter split airconditioners as it has launched 16 models in the 5-star category and 13 variants in the 3-star category, as per the new BEE standards. All models have been designed to operate non-stop even at 50 degree C. The entire range of star-rated inverter split airconditioners is equipped to function smoothly within a voltage range of 160V - 270V, without the aid of an external voltage stabiliser.

Blue Star, which has over seven decades of experience in providing expert cooling solutions, forayed into the residential segment in 2011 and has met with resounding success thereafter, year after year. Blue Star grew by 20% in the current financial year which is faster than the industry growth, and currently assumes a market share of 10%, in terms of value. The company intends to continue its aggressive thrust in the room airconditioners market and aims to gain a market share of 12% in FY17, in terms of value. Meanwhile, the company is planning to invest over Rs 30 crore on new product development as well as its research and design initiatives in FY17 in order to continue its endeavour to develop customised, modern and sophisticated products which can compete with the best in the world.

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