GHCL is reportedly planning to foray into retail again with its own brand. In this regard, the company has begun market feasibility study even as it plans to launch the brand by early to mid next fiscal.
Moreover, the company already has a tie-up with Perry Ellis International, Inc. for the brand Laundry by Shellie Seigal for bedding products which include flat sheets, sheet sets, duvet covers and coordinating shams for customers in USA and Canada under the Laundry by Shelli Segal brand.
GHCL is a leading producer of synthetic soda ash in India with an installed capacity of 8.5 lakh tonnes Per Annum (TPA) located in Gujarat. Over the years, it has diversified into yarn and home textile products.
