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Emami says in talks with Reckitt to buy Paras’ personal care biz

23 Aug 2011 Evaluate

Kolkata-based Emami is in talks with global FMCG giant Reckitt Benckiser to buy the personal care business of Paras Healthcare for an estimated deal size of up to Rs900 crore. Last year, British consumer goods firm Reckitt Benckiser had acquired Paras Pharmaceuticals for Rs 3,260 crore ($726 million). Emami was in the race to buy the Ahmedabad-based firm, which was selling brands like Moov, Krack and Dermicool. Reckitt Benckiser is planning to sell Paras’ personal care business as it is keen to focus on the latter’s healthcare business. Under the personal care portfolio, Paras Pharmaceuticals had been selling brands like Borosoft, Reconova, Livon, Set Wet and Zatak.

On the other hand, Emami has been looking to strengthen its personal care and healthcare segments and has been scouting for acquisitions that would be of strategic fit to the company. It is likely that the company may announce at least one acquisition during this fiscal. Emami’s last acquisition was in 2008 when it bought out Zandu Pharmaceuticals for around Rs 700 crore.crackcrack

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