Consumer durable and home appliances brand Videocon Industries is planning to export its air conditioners to Australia. With Australia, the company expects to raise share of exports in its overall sales for the air conditioner segment.
Currently, the company exports air conditioners to Gulf and SAARC countries. The company had exported about 30,000 air conditioners to Gulf and SAARC countries, with exports forming nine per cent of its total sales.
Add to that, the company is also intending to increase localisation in its air conditioner manufacturing process. Currently, Videocon imports 40% of its components for air conditioner manufacturing, which it intends to reduce to 25%, thereby increasing localisation to 75%.
Videocon Industries, established two decades ago, is a global conglomerate. Videocon’s businesses consist of manufacturing, marketing and distribution of consumer electronics products and oil & gas extraction.
