Manpasand Beverages has entered into an exclusive tie-up with ‘Baskin Robbins’ to make its beverages available through the latter's outlets in an attempt to tap the fast-growing urban markets. With this partnership, the company’s flagship brand 'Mango Sip' -- which is extensively spread out in rural and semi-rural regions and recently launched 'Fruits Up' brand will now be available at 250 ice cream parlours and outlets of Baskin Robbins across India.
Baskin-Robbins is one of the largest ice-cream retail chains in the country across 150 cities and towns with 550 plus stores.
Manpasand Beverages, backed by venture capital fund SAIF Partners, is a fruit drink manufacturing company which primarily produces mango-based drinks, mostly for the semi-urban and rural markets. Its most popular brands are ‘Mango Sip’ and ‘Fruits Up’.
