The APAC region of Zee Entertainment Enterprises (ZEE) has launched ‘ATL Media APAC’, a new division that will represent varied Indian and South Asian media businesses in the region for advertising sales. ‘ATL Media APAC’ will work with both mainstream and retail clients targeting the South Asian population in the key markets across the region.
A similar model is currently operational in the MENAP region where Zee has tied up with several channels, including Geo TV, Imagine Movies and Cartoon Network apart from its own portfolio of Zee channels.
ZEE’s APAC region currently distributes 11 South Asian channels targeting the diaspora, apart from five localized channels for local mainstream viewers.
Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 120,000 hours of television content. With rights to more than 3,500 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library.
