AC and refrigeration player, Blue Star is eyeing a pie in the air cooler market in India with its new brand Windus Aircoolers. The company has started test marketing in Gujarat, Delhi and Telangana with four models.
Further, the company is setting up green-field plants for AC and commercial freezers in Jammu and Sri City in Andhra Pradesh, which will be commissioned in phased manner. The new facilities will add about 10 lakh units of capacity by 2020 to its existing 3.5 lakh units capacity per annum.
Blue Star is India’s leading central air-conditioning and commercial refrigeration company fulfilling the cooling requirements and providing end-to-end solutions as a manufacturer, contractor and after-sales service provider to corporate, commercial, institutional and residential customers.