Reliance Industries to enter fast-food business with its own brand next year

12 Dec 2011 Evaluate

Reliance Industries, a $50-billion-plus oil and gas giant, will enter the fast-food business with its own brand next year, opening yet another front to do business directly with India's growing young population after retail and 4G wireless services. Reliance is exploring a scaleable model like McDonald's and Domino's, complete with a standardised menu and express delivery. It plans both independent outlets and presence in food courts.

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