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Som Distilleries & Breweries launches new ready to drink product ‘Whitefox Refresh’

15 Mar 2016 Evaluate

Som Distilleries & Breweries has launched a ready to drink concept in a completely new packaging design with vodka and natural extracts Whitefox Refresh, which is an extension of popular triple distilled Whitefox Vodka. Whitefox is a fruit-flavored alcoholic beverage with 6 percent alcohol. It is available in two flavors Tangy Lemon & Naughty Orange in 325 ml aluminum Cans with the highest hygiene standards.

The product is launched in the markets of MP, CG and Delhi and the roll out across the country is planned in a phased manner. RTDs and high-strength premixes witnessed stronger growth rates in 2014-2015 as consumers became more familiar with the concept, thus driving demand in both the off-trade and on-trade.

Som Distilleries and Breweries is engaged in manufacturing beer and Indian made foreign liquor. The company owns brands such as Hunter Extra Strong Premium Beer, Legend Premium Beer and Legend Premium Lager Beer. It has manufacturing facilities in Bhopal, where it has brewing, storing and layering facilities.

Som DistilleriesBrew Share Price

86.23 1.73 (2.05%)
17-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
United Spirits 1303.00
United Breweries 1494.10
Radico Khaitan 3188.25
India Glycols 975.65
Allied Blenders 573.50
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