Thomas Cook’s arm to focus on adventure, wildlife tourism

17 Mar 2016 Evaluate

Thomas Cook’s wholly owned subsidiary Sterling Holidays Resorts India is planning to focus on developing adventure and wildlife tourism resorts in India, keeping in line with changing consumer preferences.

The company forayed into adventure tourism in October 2015 with the acquisition of Nature Trails, which has five resorts in Maharashtra. As part of expansion plans, the company will launch two more resorts - Kufri (near Shimla) and Agra, and has plans to open resorts in Goa, Mount Abu and Khanna in Punjab.

Sterling Holiday Resorts is a leading leisure hospitality company in India. Sterling was incorporated in 1986 with the vision of delivering Great Holiday experiences to Indian families.

 

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